Businesses have ‘stuck their necks out’ to support the hospice behind a giraffe sculpture trail.
Companies from across the county have signed-up to stock trail maps, help promote and source merchandise for Worcester Stands Tall.
The 10-week trail features 57 painted giraffe sculptures – 30 giant giraffes and 27 calves. It is raising money for the St Richard’s Hospice Build 2020 Appeal.
SB Print, based in Shelsley Beauchamp, sourced various branded merchandise – including the fluffy giraffe ear headbands sold in the trail’s shop in Crowngate.
Rachael Hodgetts, Account Manager at SB Print, said: “The family team behind SB Print has experienced the wonderful support and care of St Richard’s Hospice – and we are delighted to work with the charity as an official supporter of the fabulous Worcester Stands Tall campaign.
“We love seeing people of all ages heading for the sculptures around the city and we get a real buzz when we spot the giraffe ears we sourced.”
Meanwhile, staff at city salon Umberto Giannini have been ‘having a giraffe’ while promoting the trail by stocking maps and wearing giraffe ears and t-shirts.
Shirley Thornhill, Owner of Umberto Giannini, said: “Worcester Stands Tall has contributed so much to the amazing summer we are having. It has bought so much enjoyment to all of us, working, living and visiting the city.
“We are totally committed to contribution inside and outside of our business and feel privileged to support the amazing work by St Richard’s Hospice.”
Also supplying giraffe-themed merchandise is Broadway-based Jutexpo, which provided reuseable tote bags for the trail shop.
Jutexpo Director, Robbie McGregor said: “This innovative, fun theme has created a stunning print on the reusable bags we have produced.
“We have been involved with St Richard’s Hospice over the years and we hope this latest initiative will raise much needed funds for such an important and well respected local charity.”
Sara Matthews, Project Manager for Worcester Stands Tall, said:
“We have been blown away by the fantastic support of the business community during this project.
“Thank you to everyone who has got on board and helped us make the trail such a success.”
The trail, which began in July, will finish on Sunday, September 16. Visitors will have a final chance to see all 57 sculptures at the trail’s Farewell Event at Worcester Cathedral between October 4 and October 7.
Then, all 30 giant sculptures and one calf – Lily the Pink – will go to auction to raise money for the hospice’s Build 2020 Appeal.
The appeal aims to raise the funds needed to build a bigger hospice, enabling more patients and families to be cared for in Worcestershire. The total cost for expanding and redeveloping the existing building in Wildwood Drive, Worcester, is £5.3 million.