Sponsors are flocking to support an exciting public art event – set to be the biggest ever seen in Worcester.
For 10 weeks in summer 2018, the city will spring to life as Worcester Stands Tall brings a trail of beautifully decorated giraffe sculptures to its streets – before they are auctioned to raise money for St Richard’s Hospice.
The interactive project will bring a host of benefits to the county, from boosting the tourist economy to promoting local businesses – all while raising funds for charity.
Among the 20 organisations already signed up to sponsor a sculpture are Herefordshire and Worcestershire Chamber of Commerce, Hewett Recruitment and Worcester, Bosch Group – while more are lining up to get on board.
Tricia Cavell, Fundraising Director at St Richard’s, said: “The number of sponsors signing up to support Worcester Stands Tall just keeps on growing – we are delighted to have so many Worcestershire businesses involved.
“Not only will the art trail help raise funds for St Richard’s, but it will encourage tourism across the county – making a great contribution to the economic, cultural and social life of the area.”
Open GI, based on the Warndon Business Park, is sponsoring a large sculpture and a giraffe calf sculpture, which will be decorated by students from a local school.
The calf sculptures will be displayed during the trail before being returned to their schools as a lasting memento of the project.
Chris Guillaume, Chief Executive Officer at Open GI, said: “We are delighted to be supporting this exciting and innovative project. Having been based in Worcester for almost 40 years we are always keen to support projects that benefit our local community.
“We have supported St Richard’s Hospice many times over the years through our charitable partnerships and are pleased to be working with them again for Worcester Stands Tall.
“We are all very excited to see the giraffes in all their glory next summer and would encourage other local businesses to get involved with this fantastic initiative.”
The Valley, home to a number of big-name brands, is sponsoring a large, 2.5-metre tall giraffe sculpture.
Phil Maclean, Retail Marketing Manager at The Valley, said:
“Worcester Stands Tall is a win-win initiative. We get to contribute to such a deserving charity in St Richard’s Hospice and commercially we will benefit from being part an innovative, mass participation and inclusive event that is set to attract regional and national visitors to the area. We just can’t wait for summer 2018 to start!”
The money raised by the trail will support St Richard’s free, specialist care for patients living with life-limiting illnesses, their families and bereaved people across Worcestershire.
Worcester Stands Tall is supported by presenting partners Worcestershire Ambassadors and Crowngate, education partner West Midland Safari Park and media partners Free Radio and Worcester News.