A major city newspaper has given its backing to an exciting, giraffe-themed public art trail – set to take Worcester by storm this summer.
The Worcester News, based in Hylton Road, is on board as media partner with Worcester Stands Tall – a 10-week, Wild in Art sculpture trail brought to the city by St Richard’s Hospice.
The long-standing newspaper, which has a combined online and print audience of 48,673 every day, will cover the spectacular showcase both in print and online, alongside the trail’s second media partner – Free Radio.
Worcester Stands Tall will see 30 beautifully-decorated, 8ft tall giraffes tower over the city’s streets, parks and open spaces from Monday, July 9 to Sunday, September 16.
Michael Purton, Editor of the Worcester News and its sister titles Malvern Gazette, Evesham Journal, Cotswold Journal and Ledbury Reporter, said:
“We’re delighted to be partners with St Richard’s Hospice on such a creative initiative, which will raise money for the vital work they do as well as attracting huge numbers of people into our city.
“We’re really pleased with our giraffe design and can’t wait to reveal the finished artwork and explore the trail.”
Standing alongside the large fibreglass giraffes, will be 25 calves decorated by school children and community groups and displayed through the city’s Crowngate Shopping Centre during the trail.
The large fibreglass sculptures will be auctioned in October to raise funds for the St Richard’s Build 2020 Appeal.
The appeal aims to raise the final £1.4m needed to build a bigger hospice, enabling more patients and families to be cared for in Worcestershire.
Sara Matthews, Project Manager for Worcester Stands Tall, said:
“It’s wonderful to have the city’s only daily newspaper on board with our project.
“With the valued support of the Worcester News, we can ensure we spread the word about our art trail – and the charitable cause behind it – to as many people as possible.”
The total cost for expanding and redeveloping the existing building in Wildwood Drive, Worcester, is £5.3m. For more information about Build 2020 visit www.strichards.org.uk/build2020